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محمد أبو الحسن طاهر — 18 مارس، 2013

جواب مثالي من مصمم مثالي. الجملة الأخيرة أضع تحتها ألف خط لأنها صالحة في كل زمان ومكان.

Entertainment is an unpredictable industry. Entertainment is this thing that moves around from place to place. You have a theme park like Disneyland, and that’s a form of entertainment. And at the same time you have small, downloadable software for your smartphone that you can play, and that’s entertainment. Nintendo’s stance, over all, is that we don’t know where entertainment will take us next.

We look at it in terms of what kinds of experiences do families want in the living room in front of the TV? Because we don’t think that families are going to go away, and we don’t think that TVs are going to go away.

The last couple of years in Japan we’ve seen a huge increase in the adoption of smartphones, to the point where in Japan people are saying, “Maybe I don’t need a console, or I don’t need a portable gaming device.” But this past holiday in Japan we released a game called Animal Crossing: New Leaf that’s coming to the United States this year. And in Japan it has really been a big hit. And what we’re seeing is that the people playing it primarily are adult women. And adult women also happens to be the same group of people that has been rapidly adopting cellphones over the last couple of years.

As long as we’re able to provide an entertainment experience that people want to play, they’re more than happy to purchase another device to carry around with them alongside their smartphone.